ABOUT US

From event branding to custom products, we help businesses engage audiences and bring visions to life—online or in-person.

Founded in 1986 in Gainesville, FL, we began as a humble hand-painted sign shop by Jerry and Libby Lewitt, built on artistry and community connection. As the business grew, it became a staple in the local small business scene. When retirement loomed and no family heirs were interested, their favorite employee Alani—a UF graduate with a background in visual art, advertising, and entrepreneurship—stepped up to carry the torch and continue their legacy.
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The Evolution of CW

From Signage to Studio

As part of the University of Florida community, CW CEO Alani Ilori craved more visual art in everyday life. Realizing her employer’s raw materials mirrored those used by artists, she transformed CW from a signage manufacturer into an artist-forward, personalized organization.


Over the years, CW expanded its offerings to meet clients’ needs. In 2020, the world went digital—so did CW. Now, CW blends digital services with its physical printshop, evolving into a nimble agency capable of everything from websites to t-shirts.

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The Evolution of CW

From Signage to Studio

As part of the University of Florida community, CW CEO Alani Ilori craved more visual art in everyday life. Realizing her employer’s raw materials mirrored those used by artists, she transformed CW from a signage manufacturer into an artist-forward, personalized organization.


Over the years, CW expanded its offerings to meet clients’ needs. In 2020, the world went digital—so did CW. Now, CW blends digital services with its physical printshop, evolving into a nimble agency capable of everything from websites to t-shirts.

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Your go-to

Creative Team

Behind every great project is a crew of passionate people. Get to know the faces that bring vision, creativity, and expertise to everything we do.

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Koari Boukerrou

Project Manager

alani
Alani Ilori

CEO | Creative Director

daniel
Daniel Natalo-Lifton

Marketing & Operations Manager

edna
Edna Ollquist

Admin & Project Manager

matthew
Matthew DiCiurcio

Business Development & Finance

trevor
Trevor Klein

Design & Webdeveloper

alysia
Alysia Dailey

Design & Webdeveloper

victor
Victor Adeyanju

Copy Writer

ray
Raymond Cortez

Video Editor & Content Creator

luke
Luke Dobbs

3D Modeling

andres
Andres Perez

Graphic Designer

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Charity Kamara

Illustrator & Event Team

Makayla
Makayla Waters

Illustrator

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Alex Pannozzo

Graphic Designer & Event Team