Creative Workshop as Creative Director Team
Shaping the entire visual identity of RNG
Rise ’N Grind is a grassroots esports tournament fueled by grit, ambition, and community. Held in Waco, Texas in 2022 and 2023, the event brought together rising talent from across the fighting game scene, all competing to prove themselves and embody the spirit behind the name: showing up, grinding hard, and rising to the challenge. As Creative Partner, Creative Workshop transformed the tournament into a fully immersive branded experience that players could see, feel, and connect with the moment they stepped inside.
When CW joined the project, the only asset that existed was a logo. We built the brand from the ground up—crafting identity guidelines, designing sponsor pitch decks that helped attract major partners like Fresh Cut, Sony, and Dr Pepper, and developing the event’s full visual world across 60,000 square feet. From custom graphics to on-site installations, we ensured the Rise ’N Grind identity wasn’t just visible but unforgettable, elevating the tournament and positioning it alongside the biggest names in competitive gaming.
A true CW x FWA collaboration. We brought our booth but worked closely with the FWA team to coordinate custom prints for staff and tournament winners.
We brought “The Workshop” in full force, designing, customizing, and printing all orders on-the-spot!
No two orders were alike when everything is made-to-order on-the-spot. At our full service Print Shop, we specialize in Custom Apparel Design.
We were an extension of the FWA VGR team. We sponsored prizing, provided printing to staff, and integrated our brand seamlessly with their vision for an interactive game room activation
Before and after the event, our team supported Rise ’N Grind with full event marketing services, including brand refinement and standards development, vendor and sponsor pitch deck creation, and the design of social media graphics to promote the tournament.
Rise ‘N Grind is more than just an esports tournament. It’s a testament to the relentless hustle and passion of competitive gamers. Held in Waco, Texas, in 2022 and 2023, this grassroots event brought together rising talent from across the scene, all fighting to prove themselves as the ultimate underdog.
Strategy & Creative Direction
For Rise ’N Grind, our strategy began with establishing a strong brand identity that could carry the entire event. We developed comprehensive brand standards that set the tone: gritty, competitive, energetic, and unapologetically grassroots.
With the tone secured, we expanded the world of Rise ’N Grind through merchandise and on-site branding. Our team designed a diverse merch line, starting with a gritty character graphic, a playful mascot illustration, and a humorous piece featuring Cagt — the event’s beloved organizer.
Every piece of apparel, booth decor, and branded element built upon the identity we created. We approached the project one asset at a time, letting the brand evolve naturally as we layered in new visuals, characters, and textures. The result was a fully realized cohesive, lively, and unmistakably Rise ’N Grind identity.
What We Delivered
“I trust their vision in full for RNG’s future.”
Creative Director &
Design
Illustrator & Event Team
Graphic Designer & Event Team
Fabrication & Event Team
Graphic Designer
Illustrator & Event Team
Graphic Designer
Business Development & Finance
Rise N Grind
Fast Twitch
